MARKETING 4.0, Chapter 5: The New Customer Path

MARKETING 4.0: Chapter 1 to 4 COSLA

Marketing 4.0: Moving from Traditional to Digital Concept Synthesis and Local Application: I am currently affiliated with a British Financial Services company with over a 170 year history. We are Insurance company that offers a variety of financial services with significant operations in Europe, the United States and 14 Asian Countries. I am currently the Sales Director for Visayas responsible for the strategic growth of our operations in Visayas. I plan and execute tactical initiatives in support of the company’s growth strategies in the Philippines. I lead, coach and mentor 1,200 agents and agency leaders across my territory. I am looking forward to bringing back to my work place actionable strategies from digital marketing that will have an immediate impact on our growth efforts. Chapter 1: Fundamental Trends Shaping Marketing 1 Power Shifts to the Connected Customer 1. From Exclusive to Inclusive Exclusive: Traditionally we were focusing ou

Marketing 4.0 Part 2, Chapter 5 to 7

Marketing 4.0: Moving from Traditional to Digital Concept Synthesis and Local Application: I am currently affiliated with a British Financial Services company with over a 170 year history. We are Insurance company that offers a variety of financial services with significant operations in Europe, the United States and 14 Asian Countries. I am currently the Sales Director for Visayas responsible for the strategic growth of our operations in Visayas. I plan and execute tactical initiatives in support of the company’s growth strategies in the Philippines. I lead, coach and mentor 1,200 agents and agency leaders across my territory. I am looking forward to bringing back to my work place actionable strategies from digital marketing that will have an immediate impact on our growth efforts. Part 2: New Frameworks for Marketing in the Digital Economy Ch.5 The New Customer Path 1. Understanding How People Buy (from 4As to 5As) In our industry we also follow the same

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