The Hats I Wear

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Marketing 4.0: Moving from Traditional to Digital Concept Synthesis and Local Application: I am currently affiliated with a British Financial Services company with over a 170 year history.  We are  Insurance company that offers a variety of financial services with significant operations in Europe, the United States and 14 Asian Countries.  I am currently the Sales Director for Visayas responsible for the strategic growth of our operations in Visayas.  I plan and execute tactical initiatives in support of the company’s growth strategies in the Philippines.  I lead, coach and mentor 1,200 agents and agency leaders across my territory.  I am looking forward to bringing back to my work place actionable strategies from digital marketing that will have an immediate impact on our growth efforts. Part 2: New Frameworks for Marketing in the Digital Economy Ch.5 The New Customer Path 1.       Understanding How People Buy (from 4As to 5As) In our industry we also follow the same

Marketing 4.0: Moving from Traditional to Digital Concept Synthesis and Local Application: I am currently affiliated with a British Financial Services company with over a 170 year history.  We are  Insurance company that offers a variety of financial services with significant operations in Europe, the United States and 14 Asian Countries.  I am currently the Sales Director for Visayas responsible for the strategic growth of our operations in Visayas.  I plan and execute tactical initiatives in support of the company’s growth strategies in the Philippines.  I lead, coach and mentor 1,200 agents and agency leaders across my territory.  I am looking forward to bringing back to my work place actionable strategies from digital marketing that will have an immediate impact on our growth efforts. Chapter 1: Fundamental Trends Shaping Marketing 1 Power Shifts to the Connected Customer 1.       From Exclusive to Inclusive Exclusive: Traditionally we were focusing ou

http://www.josephdeungria.com/2017/07/state-of-philippines-social-media-and.html Of all the learning we can gather from the video, one set of data makes it clear that digital marketing in the Philippines is ripe with opportunities for the future. As states in the video, the Philippines already has a 58% internet penetration rate.  Though high, the country is still growing faster compared to the global benchmark; growth at a rate of 27%.  This clearly shows that despite the slow internet connection, Filipinos are connected.  Spending as much as 4.2 hours per day on social media.  Companies should take advantage of this growing trend and should start to seriously include Digital Marketing as a strategy for growth. I for one see the opportunities available in Digital Marketing as the solution that I have been looking for in terms of growing the sales of my territory. Sales is all about reach; having a wide distribution network allows the company to reach more clients.  Simply put

First and foremost, let's be honest, this blog was created as a requirement for my MBA course on Digital Marketing.  In other words, I started this blog out of compliance. But then again, after thinking long and hard (less than 1 minute) on what the title of my blog should carry and  with much discernment, I finally settled on the now iconic "The Hats I Wear" blog page. Just to give you a glimpse of the thought process (all in less than 60 seconds) that I went through,  I started by  reflecting on who I am, what defines me, how do people know me, during my wake - what would be my eulogy?  Then it hit me, I am who I am; but, I am also a mosaic of different personalities depending on necessity.  As the old adage goes - "Necessity is the mother of Invention."  In my case, re-invention.  How else can you explain how an introvert was thrust to the limelight of sales and management. I am a conundrum of many things to many different people. I am a husband I am