The Hats I Wear

FB Digital Marketing Campaign Group4 In compliance with our course requirement for Digital Marketing at the Ateneo Graduate School of Business. In summary, the campaign has the objectives of: 1) Creating awareness on the career as a wealth advisor; 2) Lead Generation for possible candidates as a wealth advisor.

Visual Analogy: Digital Marketing vs. Traditional Marketing Digital Marketing vs. Traditional Marketing. Digital Marketing is like the airplane that revolutionized the transportation industry.  The airplane helped man travel across great distances at a much faster pace. It made the world a smaller place thus allowing people to travel to places they have never thought possible before it’s invention.  Digital Marketing has allowed people to connect with other across continents.  Digital Marketing tore down traditional barriers to marketing such as location or geography making markets more accessible thus bring products and services to a wider range of demographics.

Digital Marketing 4.0 Part 3 Chapter 8

Marketing 4.0: Moving from Traditional to Digital Concept Synthesis and Local Application: I am currently affiliated with a British Financial Services company with over a 170 year history.  We are  Insurance company that offers a variety of financial services with significant operations in Europe, the United States and 14 Asian Countries.  I am currently the Sales Director for Visayas responsible for the strategic growth of our operations in Visayas.  I plan and execute tactical initiatives in support of the company’s growth strategies in the Philippines.  I lead, coach and mentor 1,200 agents and agency leaders across my territory.  I am looking forward to bringing back to my work place actionable strategies from digital marketing that will have an immediate impact on our growth efforts. Part 3: Tactical Marketing Applications in the Digital Economy CH. 8 Human-Centric Marketing for Brand Attraction 1.       Understanding Humans Using Digital Anthropology Digital Anth

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Marketing 4.0: Moving from Traditional to Digital Concept Synthesis and Local Application: I am currently affiliated with a British Financial Services company with over a 170 year history.  We are  Insurance company that offers a variety of financial services with significant operations in Europe, the United States and 14 Asian Countries.  I am currently the Sales Director for Visayas responsible for the strategic growth of our operations in Visayas.  I plan and execute tactical initiatives in support of the company’s growth strategies in the Philippines.  I lead, coach and mentor 1,200 agents and agency leaders across my territory.  I am looking forward to bringing back to my work place actionable strategies from digital marketing that will have an immediate impact on our growth efforts. Part 2: New Frameworks for Marketing in the Digital Economy Ch.5 The New Customer Path 1.       Understanding How People Buy (from 4As to 5As) In our industry we also follow the same