Marketing 4.0: Moving from Traditional to Digital Concept Synthesis and Local Application: I am currently affiliated with a British Financial Services company with over a 170 year history. We are Insurance company that offers a variety of financial services with significant operations in Europe, the United States and 14 Asian Countries. I am currently the Sales Director for Visayas responsible for the strategic growth of our operations in Visayas. I plan and execute tactical initiatives in support of the company’s growth strategies in the Philippines. I lead, coach and mentor 1,200 agents and agency leaders across my territory. I am looking forward to bringing back to my work place actionable strategies from digital marketing that will have an immediate impact on our growth efforts. Chapter 1: Fundamental Trends Shaping Marketing 1 Power Shifts to the Connected Customer 1. From Exclusive to Inclusive Exclusive: Traditionally we were focusing ou
Digital Marketing vs. Traditional Marketing.
Digital Marketing is like the airplane that revolutionized the transportation
industry. The airplane helped man travel
across great distances at a much faster pace. It made the world a smaller place
thus allowing people to travel to places they have never thought possible
before it’s invention. Digital Marketing
has allowed people to connect with other across continents. Digital Marketing tore down traditional
barriers to marketing such as location or geography making markets more
accessible thus bring products and services to a wider range of demographics.
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